Brand Manager
Fractional creative services to full-stack brand management
Fractional creative services to full-stack brand management
Define what your brand really stands for and how it interacts. Its purpose, tone, and direction. It’s the foundation that keeps everything connected and aligned to something bigger than design.
Identify where your offer fits, how it’s perceived, and what makes it stand apart. It’s not about competing with everyone, it’s about owning the right position, with the right story, for the right audience.
Map out your creative, timing, and communication into a launch that feels confident, considered, and built for growth. So your brand/product doesn’t just appear, it arrives with intent.
Build campaigns that balance strategy and creativity with a clear message, strong timing, and consistent energy. Each component working together in harmony, because noise only matters when it lands.
Shape your brand to feel clear, consistent, and alive. From identity to language, every detail is designed to express originality and build recognition that lasts. Not trends, but timeless structure for your business.
Keep your brand moving through thoughtful design. From packaging to social content, presentations and print, every asset is created with mindful intention, clarity, and visual consistency.
Design a digital experience that feel intuitive and connected. An online storefront with structure, flow, and clarity guiding every layout so your brand communicates clearly and converts naturally.
Build fast, flexible websites that look as good as they perform. With Webflow as our development and hosting platform, we gain full control and the ability to create an advanced, seamless user experience.
Through multi-layered language engineering, every line is crafted to express your brand, perform with search visibility, and speak naturally to real people without losing authenticity or depth.
Connecting design with data through seamless system integration. From CRM to payment gateways, automation and analytics, every component is built to work together to simplify workflows and output.
Turning complex systems into simple, usable knowledge. Through training and clear documentation, you gain full control to manage updates, content, and operations without external support (within reason).
A personal detour
I'm an army brat who grew up across South Africa (Dutch father, British mother) and completed high school in Dubai. I rarely lived in the same place for more than a few years, so cultural diversity and adaptability were skills I had to learn early. After school, I hadn’t quite figured out what I wanted to do yet, but I knew I was good with people, creative, and adaptable so I decided to move back to Cape Town and explore it's rich and vibrant hospitality scene.
Creating moments for people came naturally to me, so I thrived in hospitality. By day, I worked in the wine & spirits and F&B industries, and by night I ran my own brand and events initiative as a paid form of self-education. Over six years, I grew into management roles and landed in Qatar as a pre-opening manager, launching 11 restaurants and franchises for the FIFA World Cup 2022. Along the way, I completed two Harvard Business School Online courses to deepen my business acumen. You can learn more about my foundational decade in brand and hospitality on LinkedIn.
Along the way, I filled the creative gaps at the companies I worked for and the personal brands I created, teaching myself strategy, marketing, graphic design, and web development. The two paths fed into each other and what I learned at night sharpened what I delivered by day. My ability to operate across disciplines didn’t go unnoticed, and I was later offered a Brand Manager role, a position where both my business and creative strengths could flourish. It became the turning point that validated the value of being multidisciplinary. What started as filling in the blanks became a career built on bridging them.
Today, I work with founders & teams around the world, offering fractional creative services to full-scale brand management. For early-stage or lean teams, I’m often the only person they need to design, build, and develop the entire brands infrastructure. For mature businesses, I tend to fill a dynamic role or creative gap, helping the brand through a critical growth phase or contributing towards long-term success plans. I bring cohesion to ideas, infrastructure, product, and people, shaped by years of hands-on experience and a natural drive to solve problems across both creative and business fields.
"Between our French estate, Lalande Laborie, and our sister property Las Rocas in Spain, we've had our hands full. Dreyghun was a game-changer in design and impacting our brands touch points. Highly recommend trying him out."
"I'm genuinely delighted to have crossed paths with such a talented professional in this highly competitive environment, where the abundance of choices can make it challenging to find truly unique value."
"The designs created for our social media, website, and within our centre truly connected with our students and their parents. It's been a resounding win for everyone."
"He's become our creative cornerstone for every project. Whenever our contracts need design work, whether it's branding, business collateral, web design, or social media, Dreyghun is our go-to. Highly recommended."
"In the energy industry, clarity is key. We have complex services, and Dreyghun helped us translate that into clear, engaging promotional materials."
