I’ve always lived at the intersection of extrovert and introvert. I found my calling in bringing people together—building connections and creating experiences—but I equally cherish my solitude, diving into design, and becoming an ultra-nerd in my own world. In my early twenties, I juggled roles in hospitality and wine & spirits by day, while nights were spent immersed in graphic design, web design, events, and marketing. Formal education didn’t call to me—I craved real-world experience, experimenting across industries to discover where I naturally thrived. Along the way, I learned a hard truth: passion will take you far, but strategy is what builds sustainable success.

By my late twenties, business and brand strategy took the front seat. I moved to Qatar to help launch 11 restaurants for the FIFA World Cup, navigating the high-pressure chaos of pre-openings as an Assistant Manager, Restaurant Manager, and finally Brand Manager. It was an intense, demanding environment, but it proved that precision under pressure delivers remarkable results. Beyond the adrenaline of deadlines, I studied finance, economics, data analytics, and management through Harvard Business School Online to round out my practical experience with solid business theory.

After a decade of trial, error, and growth, I found my service in brand management. Building brands graphically, digitally, and strategically—and seeing their impact on others—is the most rewarding job I could find. I get to interact with and help people from around the world, while also living in my own creative space and developing brands from nothing to something. So, I shifted into a position where I’m accessible to many and able to work with as many brands as possible. Today, I help people grow their businesses with a unique mix of creativity, strategic insight, and a solid foundation of hands-on experience.